Think again. Keeping up with current tech jargon requires vigilance and constant re-education. There are no more information superhighways, hubs or clusters. So if you need to engage with a tech-savvy audience, here are Adrian Weckler's 10 most current jargon terms that can be casually slipped into conversation to assure peers of your credentials.
Translation: Change course or business direction.
Typical usage: "We saw little demand for iPads so we pivoted. Now we're selling bananas."
Translation: Capacity for communication, often in a diary context.
Typical usage: "Just checking your bandwidth to see whether we can schedule a meeting next Tuesday."
Translation: Using your own product in the normal course of business.
Typical usage: "If we're not dogfooding it, it's a tougher sell."
Translation: Shutting something down.
Typical usage: "We are letting folks know that, as of January 31st, we will be sunsetting this product so you need to download your files from it."
Translation: Anything that involves open online communication.
Typical usage: (i) "We need to go social." (ii) "The service? Oh, it's a combination of disruptive and social."
Translation: Test version. (Sometimes, successor version to 'alpha' version.)
Typical usage: "Our beta version is invitation-only at this time. To register an interest, just leave your email address here."
Translation: A small abstraction that gives more insight into the nature of the thing in question.
Typical usage: "Then he called to say the details needed to be processed through a nine-letter domain name. It was all very meta."
8 Take Offline
Translation: Private correspondence.
Typical usage: "We'll all meet B here on Monday. Jane, you and I can take the design discussions offline."
Translation: Email or messaging action.
Typical usage: "Just ping me over those details."
Translation: A service with easy online and mobile access. (It derives from an actual online service called Uber, which pairs those seeking a car lift with drivers.)
Typical usage: "We're the Uber of Munster car parking apps."