World Cup boosts Tinder use in Brazil by 50pc
Published 26/06/2014 | 09:33
Tinder has experienced a 50pc increase in downloads and use in Brazil fueled by amorous tourists as the country hosts the World Cup.
The dating app, which was launched 18 months ago, has more than 10 million users across the world. Behind the US and UK, Brazil is Tinder's third-largest user base.
“The average user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50 per cent in Brazil since the start of the World Cup,” Tinder spokesperson Rosette Pambakian told Quartz.
Users are presented with an image of a person of the gender of their choice, and given the chance to swipe right for yes, and left for no. Only once a pair have liked each other are they given the chance to send a message.
Tinder and sporting events seem to go hand-in-hand - athletes competing in February's Sochi Winter Olympics also appeared to be fans of the app.
American snowboarder Jamie Anderson, who went on to win gold in the Women's Slopestyle Event, said she forced herself to delete her account in order to focus on her sport.
"Tinder in the Olympic Village is next level," she told US Weekly. "It's all athletes! In the mountain village it's all athletes. It's hilarious. There are some cuties on there."
Yet Tinder in not the only dating app reporting increase use in Brazil. Gindr, a location-based dating app for gay and bisexual men, has been opened 31 per cent more in the last few weeks compared to early June.
The influx of tourists to Brazil is expected to add around $3 billion to the country's economy, with around 3.7 million people travelling through Brazil during the tournament.