UK music videos to get age ratings
ONLINE music videos are to get age ratings to help protect children from highly sexual and violent content,
British Prime Minister David Cameron unveiled a pilot scheme involving YouTube and Vevo yesterday and gave details of his own struggle to prevent his son and two daughters watching inappropriate material.
Concerns have been growing for years about the kind of footage freely available to young children online. Examples of videos that have caused alarm include Miley Cyrus's Wrecking Ball, which shows her suggestively licking a sledgehammer, and sexual images in Robin Thicke's Blurred Lines.
Under the arrangements being tested from October, record labels will submit videos thought likely to attract a 12 rating or above to the British Board of Film Classification (BBFC).
Mr Cameron said: "To take just one example - bringing up children in an internet age, you are endlessly worried about what they are going to find online. So we've taken a big stand on protection."