Twitter to launch new feature for live events
Published 20/06/2015 | 02:30
Twitter has reportedly approached a number of media executives about contributing content to a new initiative called Project Lightning.
The initiative aims to provide a better way of curating and aggregating tweets and content for users in one place, so that they can follow live events.
The company recently gave BuzzFeed a look at Project Lightning, explaining that Twitter's mobile app will soon get a new button in the centre of the home row that will take users to a screen showing various events taking place that people are tweeting about.
These could be based on prescheduled events like the Oscars or the World Cup, but they might also focus on breaking news and ongoing events.
This would also let Twitter sell ads beyond its typical "promoted tweets," shown within a user's timeline. The viewers for those ads don't have to be regular Twitter users.
That opens up new possibilities, such as streaming shows at the same time as they're on TV and sharing the revenue with broadcasters - an option that may work for awards shows or sports events.
By tapping on one of these events, users will be able to browse through a collection of tweets, photos, videos, Vines and Periscope broadcasts, curated by a team of editors, working under Katie Jacobs Stanton, who runs Twitter's global media operations.
The new curated news service can be viewed by people who are not logged into Twitter, as well as those who are, so even those who do not want to actively participate in the social side of Twitter can benefit from the service.