NewsWhip cracks on with office move and fresh hires
Published 23/03/2016 | 02:30
Dublin-based technology business NewsWhip is doubling staff numbers and moving to new offices.
NewsWhip has relocated its Irish base to a four-storey Georgian office on Merrion Square.
The company was founded in 2012 and plans to double staff numbers to 50 before June 2016. The new jobs are a mix of sales and technical roles, with openings for machine learning specialists, product designers, front end and Java engineers, and account managers.
NewsWhip's technological platform, Spike, monitors digital media and identifies important events and stories based on what the company calls social velocity - a measure of how many new online interactions stories get in real time.
The Irish company's products are sold to businesses that want to track the spread of news and information online.
NewsWhip was founded by Paul Quigley and Andrew Mullaney. Clients include news companies like the BBC, 'The Guardian' and the 'Washington Post', international brands including Intel and MasterCard, and marketing, ad and PR agencies such as Edelman and OMD.
Sportswear giant Reebok installed NewsWhip's technology in its new global brand newsroom in Boston, where staff can monitor international reaction to the company's own advertising content and keep up with other relevant material. "Although we're very much an internationally-focused business, our technology was developed and will continue to grow from our Dublin base," said chief executive Paul Quigley.