Saturday 22 November 2014

Is the long wait for new Apple products finally coming to an end?

Adam Satariano

Published 24/07/2014 | 02:30

New Apple customers could be on the way.
New Apple customers could be on the way.
Tim Cook

Apple has signaled that the long wait for new products is nearing an end.

With bigger-screen handsets in development, Apple said this week that shoppers are delaying buying new iPhones, which will weigh on sales in the current quarter ending in September.

Yet rather than dissuade buyers from procrastinating, Apple stoked anticipation for new devices, with chief executive officer Tim Cook, pictured below, talking about an "incredible pipeline" that "we can't wait to show you", and finance chief Luca Maestri declaring it would be a "very busy fall".

Looking ahead to new gadgets is the main reason investors barely reacted to Apple's fiscal third-quarter results on Tuesday. The world's most valuable company posted a 12pc rise in net income to $7.75bn (€5.75bn) and a 6pc revenue increase to $37.4bn (€28bn), with strong iPhone and Mac sales making up for a drop in iPad demand. Even so, Apple shares were little changed in extended trading.

Instead, investors were buzzing about the company's coming slew of products. The Cupertino, California-based company, which hasn't released a new mobile device since last year, is working on larger-screen iPhones, a potential wearable device and an upgrade to Apple TV, people familiar with the plans have said.

Big time

"You'd have to live in a cave to not know that Apple is coming out with a big new batch of iPhones," said Michael Binger, a senior portfolio manager at Gradient Investments, which manages about $600m and owns Apple stock. "We're coming in to a big time for Apple in the back half of the year."

Apple has released new iPhones each September for the past two years.

Mr Maestri, who took over as Apple's chief financial officer this year, said in an interview that the trend of customers waiting for new releases is especially pronounced in English- speaking countries where more rumours are spread online about the company's product pipeline. He said Apple took that phenomenon into account when crafting its outlook for the current quarter.

The company projected sales of $37bn to $40bn, slightly below the $40.6bn (€30bn) estimated by analysts.

"We're seeing some purchase delays and we've reflected that in our guidance," Mr Maestri said. "It happens. We have to live with that."

In the most recent quarter, iPhone sales rose 13pc to 35.2 million and Mac sales increased 18pc to 4.4 million.

That helped to offset a second-straight quarterly decline for the iPad, with sales dropping 9pc to 13.3 million as the tablet market becomes more saturated, especially in the US and Western Europe.

The results reinforced the importance of the iPhone, which accounts for more than half of Apple's revenue and about 70pc of total profit.

Apple is set to release new iPhones with 4.7-inch and 5.5-inch screens, sources said. The devices are anticipated by some analysts to be the company's biggest sellers since the iPhone's 2007 introduction.

Apple is responding to a shift in consumer taste toward bigger-screen smartphones, a trend Samsung Electronics and others have capitalised on to grab market share from Apple. In China, about 40pc of mobile gadgets sold based on Google's Android operating system in 2014 had display sizes of more than 5 inches, according to an estimate by Forrester Research.

"Apple's fortunes are tied to the iPhone," said Mr Binger.

After posting its first profit decline in at least a decade last year, Apple now appears to be settling into a stretch where it reports modest revenue and earnings growth each quarter while also returning money to shareholders through dividends and buybacks. It's a shift from when the iPhone was a young product and the company's revenue was almost doubling every quarter, yet investors have sent the stock up more than 18pc this year to near an all-time high after accounting for a 7-for-1 stock split.

At least for the immediate future, Apple will remain reliant on the iPhone. Case in point: If Apple sells 30 million units of a new wearable device in the first 12 months, it will generate about $9bn (€6.7bn) in revenue, according to Morgan Stanley. That's equivalent to about 5pc of Apple's $171bn (€127bn) in sales last year.

China also continues to be a major focus for Apple. Over the past quarter, the company said iPad sales jumped 51pc in the world's most populous country, while iPhone sales rose 48pc, boosted by a partnership to sell the handset through wireless carrier China Mobile. Mac sales also increased 39pc in China, Mr Cook said.

"China, honestly, was surprising to us," Mr Cook said on Tuesday. "We thought it would be strong, but it went well past what we thought."

Along with China, sales in Brazil, India and Russia also have been strong. IPhone sales in those countries increased a total of 55pc last quarter.

Apple is also working to sell more iPhones and iPads to companies to give to employees. This month it struck a partnership with International Business Machines (IBM) to sell the iPhone and iPad to big companies and create business-specific applications. Getting Apple a larger footprint within businesses is an "enormous opportunity," Mr Cook said.

More sales to enterprises like IBM's customers in healthcare, banking and travel could help reignite growth for iPad sales, he said.

"There's a substantial upside in business and this was one of the thinkings behind the partnership with IBM that we announced last week."

The rise in Apple's stock shows the company continuing to benefit from people moving more of their digital lives onto mobile devices. By contrast, Microsoft last week announced plans to cut 18,000 jobs as it struggles to make the transition to the mobile-centric technology market.

Mr Cook said that Apple continues to look for acquisitions. The company has purchased 29 companies since the start of fiscal year 2013, and made five deals in the last quarter, he said.

After facing criticism from activist investors such as Carl Icahn to return more money to shareholders, Apple also continued to boost its dividend. The company said it would give a dividend of 47 cents a share that will be payable on August 14 to shareholders of record as of August 11. Through dividends and buybacks, Apple has now paid out $74bn (€55bn) as part of a $130bn (€96.5bn) capital return programme that's authorised for another six quarters.

Apple had $164.5bn (€122bn) in cash and investments at the end of last quarter, with all but $27bn (€20bn) held outside the US.

International sales accounted for 59pc of the company's revenue last quarter. 
(Bloomberg)

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