Thursday 8 December 2016

Google hunts Apple with high-end new phones and range of gadgets

Published 05/10/2016 | 02:30

Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco
Sabrina Ellis, Director of Product Management at Google, speaks about the new Pixel phone during the presentation of new Google hardware in San Francisco
Google Pixel phone

Google has unveiled two new smartphones to compete directly with the iPhone 7.

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The 5-inch Pixel and 5.5-inch Pixel will be priced at over €700 and come with specifications to match top handsets from Samsung, Apple, Sony and Huawei.

Both phones have 12-megapixel cameras with optical stabilisation and an f2.0 lens. Google claims that the camera has the best industry technical score (DxoMark Mobile) of any smartphone.

They also have 32GB of storage memory and a bigger battery than the iPhone 7.

Both phones have a free tech support function directly from the device. Both the Pixel and Pixel XL have a fingerprint scanner on the back of the phone.

At over €700 each, Google is pursuing a premium pricing strategy for the new phones in contrast to the aggressive pricing it adopted for its Nexus line of phones. The phones are to be launched in the US soon, while availability in Ireland is expected to be announced later. Google also launched a new smarthome voice control unit called Home. The device is being marketed as a rival to Amazon's voice-controlled Echo home gadget, which has proven to be a hit in the US.

The company also announced a new ultra high definition streaming device to link smartphones and tablets to 4K televisions as well as a virtual reality headset called Daydream View.

Shares in Google, Samsung and Apple remained unchanged after the product announcements.

Irish Independent

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