Glastonbury to provide free Wi-Fi from cows
Published 23/06/2014 | 12:31
Festival-goers at Glastonbury will benefit from super fast Wi-Fi for free this year - thanks to a herd of cows.
Life-size fibreglass cows, modelled on Worthy Farm's famous dairy herd, have been converted into 4G Wi-Fi hotspots.
The cows, decorated by festival artist Hank Kruger, allow revellers to log on and upload pictures and videos at key points around the Somerset farm.
They are powered by a bespoke 4G network, which will be installed on the 1,200-acre site by EE, the technology partner of Glastonbury Festival 2014.
Spencer McHugh, director of brand at EE, said: "Staying connected has become an essential part of any festival-goer's experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience.
"Worthy Farm's famous dairy herd are award-winning, much like our superfast 4G network, and we wanted to have some fun this year while providing a much-needed service."
The Highspeed Herd design has been enhanced by Mr Kruger and his team, who have been decorating the steel drum bins around the festival grounds since the 1980s.
They have achieved global recognition thanks to their long standing service, with one of their painted bins currently in the Rock and Roll Hall of Fame museum in Cleveland, Ohio.
Mr Kruger said: "It's not the first cow I've ever painted but it's certainly the most high-tech. We've loved bringing these 4G beasts to life and I think they look brilliant. My team and I have even named them: Dolly, Daisy and Molly seemed the perfect fit to me."
Festival goers will also benefit from contactless payment on site, with more than 100 card readers in 25 main bars, as well as cash on tap facilities for EE customers - allowing them to pay for items up to £20 with a mobile phone.
The official Glastonbury 2014 app shows the latest news, set times, live streams of the BBC coverage and is available to download now.