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Friday 19 September 2014

Disruptors show Irish businesses how to deploy techniques at conference

Fastest growing firms in world are now deploying disruptor business techniques

Ailish O'Hora

Published 28/08/2014 | 02:30

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Margaret Molloy
Margaret Molloy
Claire Lee, head of Silicon Valley Banks Corporate Venture Relationship Group.
Claire Lee, head of Silicon Valley Banks Corporate Venture Relationship Group.
The conference will take place at the Marker Hotel in Dublin’s docklands
The conference will take place at the Marker Hotel in Dublin’s docklands

WITH consumers increasingly turning to fast-growing, innovative firms like Netflix for films, Amazon for books and Hailo for taxis, traditional business models are coming under increased pressure.

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But it also means there are more opportunities for entrepreneurs to spot what the next billion-euro business will be.

So today, Ireland’s first disruptors conference will take place at the Marker Hotel in Dublin’s docklands.

The Silicon Valley Bank-sponsored event includes a range of speakers including Claire Lee, head of corporate ventures at the bank, and Margaret Molloy, the New York-based chief marketing officer at branding firm Siegel+Gale.

The event will examine how the fastest growing firms in the world are deploying disruptive business techniques and ask where the next business opportunities lie as well as where the funding is going.

But it will also focus on how traditional businesses can fight off the disruptors and the chaos they can cause.

“A recent Kauffman foundation report found that over 50pc of current Fortune 500 companies will have disappeared in ten years,” said event organiser John O’Loughlin.

“That ultimately means that you are either disrupting your industry or your industry is being disrupted and we have designed this conference to explore how businesses can equip themselves to cope with these changes.”

The Massachusetts Institute of Technology, which lists the 50 top disruptive companies in the world, celebrates two kinds of disruptive innovators.

The first are those start-ups that overthrow the market dominance of larger companies while the second are those that deconstruct their own businesses. The latter includes Microsoft and Xerox.

Other speakers attending the Dublin conference include crowd-funding expert Clay Herbert and Joe Haslam, IE Business School executive director..

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