Sunday 22 October 2017

Apple Watch set to launch on March 9

iWatch
iWatch
iPhone 6 and i watch

Rhiannon Williams

Apple has sent out invitations to media for a March 9 event, believed to be celebrating the launch of the Apple Watch.

Bearing the legend 'Spring forward', the invitation is for an event at the Yerba Buena Centre for the Arts Theatre in San Francisco on Monday March 9 at 10:00am. European press received invitations to an event in Berlin at 18:00pm UTC on the same date.

The tag line is a nod to the fact California moves into daylight saving time at 2am on Sunday March 8, as well as referencing the previous vague launch date for the device as Spring 2015.

First unveiled alongside the iPhone 6 and iPhone 6 Plus in September last year, the Apple Watch marks the Californian company's first foray into wearables.

Chief executive Tim Cook confirmed the device would go on sale in April during an earnings call last month, when Apple reported the biggest ever quarterly profit ever made by a company.

Cook is expected to reveal further details about the Watch during the March event, including battery life, pricing and new or previously unexplained features.

The Watch will come in three versions - the Apple Watch Sport in grey or silver anodized aluminium, the standard Apple Watch in polished or black stainless steel, and the luxury Watch Edition, available in rose or yellow 18 carat gold developed to be up to twice as hard as standard gold. Each model will be available in two sizes - 38 mm and 42 mm, with sapphire crystal displays.

While the UK pricing of each Watch version is yet to be announced, the entry-level Sport model will retail in the US from $349. The luxury Edition's price is expected to run into thousands of pounds, with Apple reportedly installing safes into stores to protect the timepieces.

Demand for the Watch, Apple's first original product since the iPad in 2010 is expected to be high. The company is said to have ordered between five and six million units from its suppliers in Asia to meet initial demand, more or less in line with the iPad, which shifted around 7.5 million units within its first six months.

The Yerba Buena building is a long-serving Apple launch venue, and was also used to announce the third generation iPad in 2012.

Telegraph.co.uk

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