Sunday 25 September 2016

Apple boss says finding music online is too 'difficult' for women

Claire Cohen

Published 20/11/2015 | 13:32

Angela Merkel listens in at the World Economic Forum
Angela Merkel listens in at the World Economic Forum
Taylor Swift has apologised

It’s a problem we ladies just can’t wrap our silly little heads round – how on earth do we go about finding music online?

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You know, those things called songs to listen to when we’re with our girlfriends sobbing over having our fragile hearts broken by cruel boys.

Well, fear not womankind – the answer is here. At least, according to Apple Music boss Jimmy Iovine it is. He went on CBS This Morning to helpfully explain how the product was inspired by his realisation that women needed help locating tunes on the actual real-life internet.

Here's what he said:

“I’ve always known that women find it very difficult at times—some women—to find music,” he explained. “And this helps makes it easier with playlists curated by real people.”

“I just thought of a problem, you know, girls sitting around talking about boys, right, or complaining about boys when they’re heartbroken or whatever.

"They need music for that, right? So it’s hard to find the right music. Not everyone has the right list or knows a DJ or something.”

Thanks Jimmy but I’m pretty sure most ‘heartbroken’ women have noticed, though their warm and fragrant lady tears, that Adele’s album has just been released and is taking over the planet.

You’d have to be living on Mars to miss it – not just as a woman. (Although the singer has just announced that it won't be available on Apple Music or Spotify). And, as a species, we're hardly short of songs about heartbreak are we?

Iovine, who co-founded Beats by Dre (which was bought by Apple in May 2014), has since been forced to apologise. He told Billboard: “We created Apple Music to make finding the right music easier for everyone — men and women, young and old

"Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologise.”

What’s even more depressing in that the Apple chief was on the show to talk about a new ad campaign featuring powerful women Kerry Washington, Mary J Blige and Empire star Taraji P Henson – and presumably designed to actually appeal to a female audience.

Way to go.

Now how do I go about finding Aretha Franklin’s R.E.S.P.E.C.T online again?

Telegraph.co.uk

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