Wednesday 26 July 2017

Almost one in five of us checks the internet every hour

Figures from the Eir Connected Living Survey found that 70pc of the population owns a smartphone, but almost as many feel increasingly worried about the use of personal data online
Figures from the Eir Connected Living Survey found that 70pc of the population owns a smartphone, but almost as many feel increasingly worried about the use of personal data online

Jane O'Faherty

Almost one in five people in Ireland accesses the internet every waking hour, according to a new survey of how we use technology.

Figures from the Eir Connected Living Survey also reveal that 41pc of those aged 16-24 admit to going online practically every hour.

The nationwide survey also found that 70pc of the population owns a smartphone, but almost as many feel increasingly worried about the use of personal data online.

Young people were the main users of social media, with 94pc of those aged 16-24 saying they were members of a social network.

Facebook retained its top position with 92pc of young people using the platform. However, it faced growing competition from other platforms such as Snapchat, Instagram and Spotify.

But young people aren't the only ones with a tendency to turn to their smartphones. The report also found that 45pc of people aged 50 and over were online every day - a 9pc increase on last year.

However, the survey also highlighted a growing need to "switch off", with one in four checking emails or bringing work home in the evenings or at weekends.

Shopping

Meanwhile, one in five people admits to having unnecessarily worried about their health after reading something online, while 25pc go online for medical advice before doing anything else.

Some 43pc of people said they got a healthier outlook on what to eat and drink by looking up recipes online.

And when it comes to shopping online, flights were top of the list for 70pc of respondents, followed by clothes at 69pc and hotels at 66pc. Almost 60pc of people said they shopped online, and this was the same for both men and women.

Lisa Comerford, brand and communications director with Eir, said the study highlighted society's "insatiable desire to be connected".

"Whether it's keeping on top of work emails in the evening, helping children with their homework, looking up the best recipes, or planning a night out, access to the internet and a love of devices play an increasingly central role in our lives. The trends over the past couple of years only point to one thing; demand for greater and better connectivity is only going to increase," she said.

Irish Independent

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