Trust, not avocados, matters to millennials
The radio was always on in our house when I was growing up. One day I heard an ad for the "king of fruit" and it turned my head. Kiwis were being imported into Ireland for the first time and, being eight, this seemed kind of a big deal to me. I begged my mother to buy one of these rare luxuries, and the following Saturday we went shopping and brought one home.