New Spotify tool will find you undiscovered artists
Spotify has launched Fresh Finds, a new feature dedicated to spotting up-and-coming artists.
Following on from the popular Discover Weekly, a two-hour long playlist tailored to each listener's tastes, Fresh Finds is compiled through a combination of early hype surrounding artists across music sites and social media, and the listening habits of 'musical trendsetters' who use Spotify.
The new feature covers five genres: hip-hop, electronic, pop, guitar-driven sounds and experimental under the respective Fire Emoji, basement, Hiptronix, Six Strings and Cyclone playlists. Each playlist is refreshed every Wednesday.
Spotify said Fresh Finds was responsible for highlighting the oeuvres of TOTEM, Kacy Hill, D.R.A.M, MUNA and Anderson Paak, all of whom are set to perform at Spotify's 2016 SXSW showcase.
Dr Brian Whitman, Principal Scientist at Spotify said: “By analyzing the listening behavior of our top tastemaker users, we’re able to predict new breakout artists and filter their hits-to-be into playlists.”
The Swedish company is locked in competition with Apple Music to provide users with the most considered, well-curated playlists and artists based on their tastes and habits.
Apple Music, launched at Apple's annual Worldwide Developers Conference (WWDC) last year, and placed heavy emphasis on the involvement of its team of curators, people hired specifically to compile playlists in their genres of expertise.
"It’s a revolutionary music service curated by the leading music experts who we helped handpick," Jimmy Iovine, record producer and head of the service, said at the time. "Algorithms alone can’t do that emotional task. You need a human touch."
Spotify's Discover Weekly has been praised as an effective way of presenting users with tracks based on their taste alongside new recommendations drawn from what fans of similar music are listening to.
Spotify had 20 million paying subscribers as of last June, with the figure now probably closer to 25 million, and around 55 million users using the platform's limited free tier.
Apple Music is believed to have around 10 million paying users, based on its own announcement in October that it had 6.5 million subscribers and more than 8.5 million participating in a three month free trial, equating to some 15 million users in total.