New Apple iPhone: ‘Special event’ announced for September 10
Apple has confirmed that it will announce what is widely expected to be a new iPhone on September 10.
Invites sent to journalists ask them to attend an event at the company’s Cupertino, California headquarters, or in Berlin for European press, starting at 10am PST on September 10.
The tagline ‘This should brighten everyone’s day’ appears to support suggestions that a new iPhone in a range of colours will be introduced.
Retailers and mobile phone network shops are already expecting deliveries of a product that is believed to be the new iPhone in time for it to go on sale on September 20 and 27.
Sources close to people involved in the courier industry claim that bookings have been made for the weeks including those dates, with shops being encouraged to expect sales to begin on the Friday.
It is not clear whether the first date could be for an initial smaller delivery while the second is for a larger shipment, but new stands for shops include three slots for products, rather than the existing two. The implication is that there will be two new products.
Apple's invitations come in advance of Samsung’s much anticipated Galaxy Gear Smartwatch, which is likely to be announced tomorrow in Berlin.
The new displays could however also relate to Apple’s much-rumoured intention to introduce a new ‘champagne gold’ colour, or to its intention to launch a new, less expensive iPhone.
Until now, Apple has only offered the iPhone in black and white, (or 'slate' and 'silver' for the iPhone 5). However, a report in TechCrunch claims that Apple plans to add a gold colour option for its forthcoming iPhone 5S, citing multiple sources.
The device is unlikely to be "a totally blinged-out gold," according to TechCrunch's MG Siegler, but a more subtle "champagne" colour - similar to the previously released gold iPod Mini.
A gold iPhone would likely do well in the Chinese and Indian Markets, where the colour is very popular. Once considered gaudy, gold is now reportedly one of the most popular after-market colour adjustments for current iPhones.
Apple has also launched a trade-in programme, in a bid to encourage more users to purchase iPhones through its own stores and to upgrade.