Pinterest is best known for its sharing of images – especially images of cakes. However, it is already being used as a great tool to discover and collect articles in the form of an online scrapbook, with more than five million articles being pinned daily.
Pinterest has recently decided to expand on this use, creating a new look for article pins which allows them to have more information – including the headline, author, story description and link all on the pin. This allows articles to be pinned, saved and organised more efficiently.
These latest developments make the platform more useful to business users as well as to those who use the site for personal reasons.
The new feature also helps people to take a 'pin now, read later' approach, as they can save interesting articles which they have come across online and choose to read them at a later date when it is more convenient for them. This allows users to create their own reading room on Pinterest.
This new feature can be particularly useful for publishers who are trying to reach a target audience composed mainly of women, as women are the most common users of the site, making up around 72 per cent of total users.