Netflix hikes monthly fees for Irish users
Published 10/06/2016 | 10:33
Netflix, the online video streaming service used by an estimated 200,000 Irish people, has hiked its monthly fee by up to 43pc for Irish users.
The company has informed users paying €6.99 a month that the new monthly fee will be €9.99. Netflix says that the price increase is being implemented to help pay for its own new programmes.
The higher price has been flagged by the company for over a year. But while Irish users have been hit with a €3 per month rise, British users of the same service only face a €1.92 monthly rise.
A spokesman for the company did not say how many customers are affected by the price rise.
In Ireland, Netflix’s main competitors are Sky, through its online ‘Go’ streaming service and Apple iTunes. Amazon has not yet entered the Irish market with its ‘Prime’ online streaming service, which now broadcasts Jeremy Clarkson’s motoring show.
Meanwhile, the latest figures from the telecoms regulator show that TV providers such as Sky, Virgin and RTE are struggling with an 8.3pc drop in retail revenues over the last year. Recent figures from Ireland’s Television Audience Measurement agency shows that the number of ads seen on TV schedules has fallen by 25pc in Ireland over the last two years.
The figures indicate that Irish people may be moving away from live scheduled television to devices such as phones, tablets and smart video players in escalating numbers.
Earlier this year, movie-rental retail chain Xtravision was shut down with plummeting demand for DVDs.