Netflix hails net neutrality rules as new House of Cards released
Netflix has hailed new net neutrality rules designed to ensure that web traffic for all users is treated equally as a win for consumers.
Measures have been approved by the Federal Communications Commission (FCC) in the US prohibiting companies such as AT&T and Comcast from blocking or slowing online traffic, or offering faster service in return for payment.
It means consumers won't be more inclined to watch a particular show on Amazon Prime instead of on Netflix because Amazon has struck a deal with a service provider to load its data faster.
In a statement shortly after the regulatory proposal passed by a vote of 3-2, Netflix said "the net neutrality debate is about who picks winners and losers online: Internet service providers or consumers. Today, the FCC settled it: Consumers win."
Ireland has avoided taking an official position on so-called net neutrality but the European parliament voted in favour of the idea recently.
Small business tends to support the notion while established players such as Netflix are against it.
Today marks the release of the third series of the acclaimed political drama House of Cards on Netflix.