independent

Sunday 20 April 2014

MySpace bounces back with access to new Justin Timberlake single

Justin Timberlake

MYSPACE has reopened its doors to the public with a new design and reimagined user experience. Incentivised by exclusive access to Justin Timberlake’s new single, Suit & Tie, which is available to stream once you’ve created a new account or signed in with your previous login details. That’s if you can even remember what they are!

MySpace has been beta testing the new design internally for several months. They initially previewed the changes in a video back in September of last year and opened it up to members of the press and public (via invitation) soon after.

The tie-in with Justin Timberlake’s new single is bound to drive considerable traffic back to MySpace. Whether these new users will hang around after they’ve heard the track is anyone’s guess, but MySpace’s new interface and fresh design might prove to be a refreshing change from the dull blue hues of Facebook and it’s spam ridden newsfeed.

Facebook is a social network first and foremost, with music discovery bolted on the side and pushed into the newsfeed, thanks mainly to Spotify. The new MySpace, on the other hand, puts the theme of music discovery front and centre. With social networking features used more as tools for artists to contribute to the network, rather than for general users to post status updates and pictures of cats.

It’s quite clear to see that MySpace is sticking with music as the focus of their service. The new design offers greater potential for artists to promote themselves and interact with their online audience, compared to plain Facebook pages and text-centric Twitter feeds. I’d include Google+, but it’s really not particularly musician friendly.

The new MySpace is more like a mix between, Tumblr, Pinterest and the old MySpace experience. If you’re not a huge music fan, then it’ll likely not be of interest to you, but if you’re crazy about music and music discovery, then you’ll likely love the new MySpace to bits.

And if you’re wondering why Justin Timberlake is so willing to use MySpace as the platform to launch his latest musical endeavours, it’s because he co-owns the network. In June of 2011, Justin and Specific Media Group jointly purchased MySpace for around $35 million. I imagine he’s more than a little nervous right about now.

You can sign up to the new MySpace via Facebook, Twitter or the old fashioned way by filling out a signup form. If you have an existing MySpace account you can log in using those credentials too. You can continue using the old MySpace experience if you prefer, but it is unclear as to how long this will be supported.

new.myspace.com

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