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Motorola Atrix advert banned

Motorola has been banned by the Advertising Standards Agency from claiming its Atrix phone is the most powerul smartphone in the world because the Samsung Galaxy SII has a better processor

Matt Warman

Published 24/08/2011 | 13:31

Motorola's Atrix mobile phone can power a laptop-style dock
Motorola's Atrix mobile phone can power a laptop-style dock

Motorola has been banned from claiming its Atrix phone is the "world's most powerful smartphone".

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In a new ruling from the Advertising Standards Authority (ASA), an advert which made the claim was found to be misleading after two complaints from Samsung users.

The Atrix uses a dual-core 1GHz processor, while the Samsung Galaxy SII uses a dual-core 1.2GHz processor. As such, the ASA found that Motorola could not claim its Atrix was the most powerful.

“Motorola said, although the Samsung Galaxy S II i9100 had a slightly faster processor, it did not operate the unique computer-like accessory ecosystem that the Atrix did,” the ASA said in its ruling.

“It said the advert did not claim the Atrix’s processor was the fastest, but rather focused on the combined features of the performance and capability of the product.”

The advertising watchdog said it believed the claim would confuse customers who looked at the technical specifications. It ruled that the advert should not be run again.

"We considered most viewers would understand the claim 'the world's most powerful smartphone', in context to a smartphone, to mean that the product had, among other features, a faster processor than any other smartphone," the ASA said.

“Because the Samsung Galaxy S II i9100 had a faster processor than the ATRIX, we considered the claim "The world's most powerful smartphone" had not been substantiated by comparative evidence and concluded that it was misleading.”

Telegraph.co.uk

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