Microsoft attacks Google Apps in 'Googlighting' video
Microsoft has launched an open attack on Google Apps in a new online video called 'Googlighting'.
The two-minute film makes only passing direct reference to Microsoft's rival Office suite, and instead attacks Google's record on its Apps product.
Google has made significant inroads into Microsoft's profitable Office division, which makes more money than Windows itself, with a suite of online applications including Mail, Docs, Calendar, Spreadsheet and other applications. Microsoft however claims that Google is using paying customers as "lab rats". A supposed Google salesman in the film claims they will be "pioneers".
In a spoof soul track in the video, Microsoft mocks Google for "killing off" products such as Buzz and Wave. Although offline versions of Google Apps are increasingly popular, Microsoft claims the products are only useful when internet access is available.
Google, which prides itself on offering constant updates to Apps to keep them current and respond to user demand, is mocked for changing features. In the film, the supposed salesman says "How else are we going to know what features to keep and what to kill? Different? Better? Completely gone? Who knows what the future holds for Google Apps?"
The film opens with the question "What happens when the world’s largest advertising business tries to sell productivity software on the side?", and Microsft warns users to "Beware the Googlighting Stranger".
Website MailScanner has detected a possible fraud attempt from "www.bgr.com" claiming to be BGR.com said the film was "in response to what is undoubtedly increased pressure from Google’s cloud-based productivity suite, Microsoft has launched an all-out assault on Google and its cloud-based Google Apps product."
On its website Why Microsoft, the Windows maker claims "Google Apps is an ever-changing solution with experimental features that can increase complexity and the need for change management and training".
Last year Google attacked Microsoft's own cloud-based Office 365 product. Shan Sinha claimed that "Office 365 is built for Microsoft. Apps is built for choice. Office 365 is optimized for Windows-based PCs and devices, which reduces your flexibility. Our applications are designed to work well on any device, on any operating system. Desktop, laptop, Chromebook, tablet, smartphone. Windows, Mac, Linux, Android, Blackberry, iOS, Windows Mobile. Edit on the go. Share from anywhere."