Business Technology

Thursday 21 September 2017

Irish firm StatCounter confirms Samsung's lead over Apple

Samsung Galaxy S4 (left) and Apple iPhone 5
Samsung Galaxy S4 (left) and Apple iPhone 5

By Adrian Weckler, Technology Editor

AN IRISH global analytics firm has confirmed Samsung’s growing lead over Apple in the mobile internet market, ahead of the latter's launch of its new phone tomorrow.

The web-measurement firm StatCounter, which is based in Dublin, found that the Korean company has extended its lead over Apple’s smartphones in terms of global internet usage.

The analysis, which is based on measuring millions of web-connected devices worldwide, shows that Samsung represents 25.7pc of the world’s mobile device web traffic. The same analysis shows that Apple has 23.4pc. Apple has traditionally led in web use among mobile devices. However, the Korean manufacturer overtook its Californian rival for the first time in June. Nokia lies in third place with 21.7pc.

Apple retains a strong lead in the Irish market, according to the figures. Combined, the iPhone and iPod Touch have 53.8pc of the Irish mobile web-surfing market, compared to 24.3pc for Samsung phones. HTC lies in third place with 5.3pc, while Nokia has 4.9pc of the Irish market.

Apple also has a similarly strong lead in the US and UK markets. In continental Europe, Apple leads in France and Italy, while Samsung leads in Germany and Spain.

The analysis does not look at tablets such as the iPad, Kindle or Nexus 7. However it does take into account non-smartphone mobile devices such as Apple’s iPod Touch.

In emerging large markets, Samsung is far ahead of its American rival. In India, the Korean firm has 26.7pc of the market compared to to Apple’s 1pc.

“Over the past 12 months Apple has increased its share in the US and UK but globally there is an on-going battle taking place between it and Samsung,” said Aodhan Cullen, chief executive of StatCounter. “Should the rumours prove true, it will be fascinating to see if a less expensive iPhone will help it increase market share against lower cost competitors in global markets.”

 

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