Business Technology

Saturday 30 August 2014

iPhone owners admit having 'blind loyalty' to Apple

Matthew Sparkes

Published 12/02/2014 | 12:35

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The iPhone 4S
Remember to switch off your phone if you want to unwind

Most iPhone users admit to having “blind loyalty” and choosing the latest Apple handset when it comes time to upgrade without even considering Android or BlackBerry rivals

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Some three fifths of more than 2,000 iPhone users questioned in a survey said they would always switch to Apple’s latest iPhone, admitting to a “blind loyalty” to the brand.

When asked why they would not consider a different phone 78 per cent claimed they “couldn’t imagine having a different type of phone now”. Just over half, 52pc, said that they had just been “really impressed” with the iPhone.

Some 54 per cent of respondents said they had previously owned an earlier version of the handset and, when asked why they had bought a second, 37 per cent said it was because they were used to the iOS interface.

Another 28pc simply said it seemed to be the best phone for them at the time of switching, whilst 25p csaid it was due to the fact friends and family members had iPhones and they wanted to retain Apple-specific features such as Facetime.

The survey revealed that 17pc of respondents had switched to their current iPhone from a BlackBerry, 14pc from a Nokia, nine per cent from a Samsung, four per cent from an HTC and just two per cent from a Sony Ericsson handset.

When asked what version of the iPhone they currently use, 52pc said they had a 5, 29pc had a 4 or 4S and just nine per cent were still using a 3 or 3GS. One in ten people were using one of the latest two models, the iPhone 5C or 5S.

Roshan Bholah, founder of SIMOnlyContracts.co.uk, which conducted the survey, said: “It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.

“However, the old saying ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new.

“Product lifecycles are fickle, so it’ll be interesting to see how long Apple can maintain this relationship with its customers, not forgetting to mention how long they can keep their competitors at bay.”

 

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