Business Technology

Wednesday 29 March 2017

iPhone: Angry Birds 'could become movie'

Emma Barnett

Angry Birds, the popular iPhone and iPad app, could become a movie and toy. Photo: Rovio
Angry Birds, the popular iPhone and iPad app, could become a movie and toy. Photo: Rovio

Angry Birds, the popular iPhone game, could become a movie if talks between the games company and the Hollywood studios are successful.

Rovio, the Finnish company behind the hugely popular game, which centres around a group of angry birds being detonated to kill pigs who have stolen their eggs, is looking at turning the company into “a major franchise that crosses over to other platforms — from TV shows and movies to toys and comic books”, according to the company’s chief executive Mikael Hed.

Talking to entertainment magazine Variety, Hed revealed that Rovio had been doing the rounds of the Hollywood movie studios in the hope that Angry Birds, which has been downloaded by iPhone and iPad users more than 6.5 million times, can be quickly turned into a film.

He also disclosed that the company has begun experimenting with telling the Angry Birds story through cartoons and hopes the characters can become popular toys.

An Angry Birds trailer has been viewed on YouTube more than five million times.

However, Hed is aware that a movie could take three years to producer and admitted it will be a challenge to keep the interest around the game alive.

"The challenge is to make sure the brand is relevant when the movie comes out," he told Variety.

The addictive game costs 99 cents in the US. The more limited free version, Angry Birds lite has been downloaded 11 million times. An iPad version, for $4.99, has been downloaded 200,000 times.

Telegraph.co.uk

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