Business Technology

Tuesday 25 April 2017

INM launches innovative StoryPlus app

The StoryPlus app can be downloaded for free from iTunes or Google Play
The StoryPlus app can be downloaded for free from iTunes or Google Play

Claire McCormack

Independent News & Media today launches its new experiential app for sponsored content and advertisements, StoryPlus.

The innovative app, which is the first of its kind, elevates print advertising into a richer, more engaging experience.

The StoryPlus app allows readers to scan sponsored content and advertisements in our newspapers with the StoryPlus icon to unlock a range of extras. These include exclusive content, in-depth interviews, competitions, videos and special offers. The StoryPlus app represents the first in a new breed of advertising and also embodies the INM 'digital-first' strategy.

StoryPlus launches today in the Sunday Independent, with Audi using it for the first time to promote its new Audi A4 on page 2 and page 3.

The StoryPlus app can be downloaded for free from iTunes or Google Play.

Sunday Independent

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