INM launches innovative StoryPlus app
Independent News & Media today launches its new experiential app for sponsored content and advertisements, StoryPlus.
The innovative app, which is the first of its kind, elevates print advertising into a richer, more engaging experience.
The StoryPlus app allows readers to scan sponsored content and advertisements in our newspapers with the StoryPlus icon to unlock a range of extras. These include exclusive content, in-depth interviews, competitions, videos and special offers. The StoryPlus app represents the first in a new breed of advertising and also embodies the INM 'digital-first' strategy.
StoryPlus launches today in the Sunday Independent, with Audi using it for the first time to promote its new Audi A4 on page 2 and page 3.
The StoryPlus app can be downloaded for free from iTunes or Google Play.