Tuesday 17 January 2017

INM launches innovative StoryPlus app

Claire McCormack

Published 13/12/2015 | 02:30

The StoryPlus app can be downloaded for free from iTunes or Google Play
The StoryPlus app can be downloaded for free from iTunes or Google Play

Independent News & Media today launches its new experiential app for sponsored content and advertisements, StoryPlus.

  • Go To

The innovative app, which is the first of its kind, elevates print advertising into a richer, more engaging experience.

The StoryPlus app allows readers to scan sponsored content and advertisements in our newspapers with the StoryPlus icon to unlock a range of extras. These include exclusive content, in-depth interviews, competitions, videos and special offers. The StoryPlus app represents the first in a new breed of advertising and also embodies the INM 'digital-first' strategy.

StoryPlus launches today in the Sunday Independent, with Audi using it for the first time to promote its new Audi A4 on page 2 and page 3.

The StoryPlus app can be downloaded for free from iTunes or Google Play.

Sunday Independent

Read More

Promoted articles

Editors Choice

Also in Business