Wednesday 20 September 2017

INM in digital first with online magazine to celebrate 'Gathering'

Ciaran Byrne

THE Irish Independent will next month become the first newspaper in Europe to publish a digital magazine in conjunction with a printed product.

As media partner to 'The Gathering' -- the global event organised to encourage visits to Ireland in 2013 -- the Irish Independent will publish the 'iMagazine' on Saturday, November 24.

In an exciting collaboration between the world of print and digital, the product will be available free for PCs, iPhones, iPads and Android devices -- on the same day a 32-page souvenir magazine is published with the newspaper.

The interactive version will be between 60 and 80 digital pages, mirroring the print version but featuring a host of extra content such as video, audio and picture galleries, and links to Twitter, Facebook and other social media.

Independent News & Media trialled the technology last month when it published an eight-page magazine on the successful 2012 Allianz Business to Arts awards.

A 24-page digital version, jam-packed with extra content, was made available on the same day.

November's official 'Gathering' magazine will include features on how to organise a gathering for next year, a focus on those already involved around the country, as well as interviews with those backing the event, such as RTE's Kathryn Thomas.

The Irish Independent will publish the product using technology developed by Real View Digital in Australia and licensed in Ireland through Mediainc.

It allows publishers to include extra interactive content such as pictures and video interviews with the subjects of different articles and audio clips in which writers can explain more of the background to different stories.

Real View Digital says it developed the 'iMagazine' technology for publications "to combine the richness of print media with the dynamic interactivity of the web".

The technology gives publishers the ability to make print products and complimentary digital offerings more engaging than ever before.

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