independent

Monday 21 April 2014

Independent.ie leads the way in online news with almost six million website readers

The Independent Newspapers Anglo Team who won the Digital Award at the NNI  Journalism Awards at the Four Seasons Hotel - from left, Fionnan Sheahan, Group Political Editor, Paul Williams,  Donal O'Donovan, Fionnuala O'Leary, Executive Editor of Independent.ie, and Multimedia Editor Caoimhe Gaskin. Picture: Frank McGrath
The Independent Newspapers Anglo Team who won the Digital Award at the NNI Journalism Awards at the Four Seasons Hotel - from left, Fionnan Sheahan, Group Political Editor, Paul Williams, Donal O'Donovan, Fionnuala O'Leary, Executive Editor of Independent.ie, and Multimedia Editor Caoimhe Gaskin. Picture: Frank McGrath

IRELAND's leading news website Independent.ie has boosted its traffic by 51pc since 2012 as its reputation continues to grow worldwide.

A series of cutting-edge exclusives and firsts for breaking news helped visitors to the leading website grow to six million in August alone.

Meanwhile, monthly page impressions also rose from almost 46 million in 2012 to a total of over 64 million in 2013 – an increase of 39pc.

New figures from the Audit Bureau of Circulations (ABC) have revealed that Independent.ie boasted 5.9 million unique users during August this year, an increase of almost two million since their previous study in 2012.

The website brought its readers comprehensive coverage of several important stories that month, including the sad passing of poet and Nobel laureate Seamus Heaney, and coverage of the arrest of Irish woman Michaella McCollum Connolly on drug-smuggling charges in Peru.

Traffic levels remained steady throughout the month, delivering an average of 354,000 unique browsers every day.

Responding to the surge in Independent.ie user numbers, Online Editor Fionnuala O'Leary said: "These figures are a testament to the relentless commitment from the digital editorial team combined with the enthusiastic co-operation of our print colleagues."

Independent.ie has grown from strength to strength since its relaunch this year, providing an improved reader experience through vivid galleries, videos and cleaner navigation.

The site provides breaking news content across news, business, sport, technology sectors and is delivered to users on tablet, mobile and desktop platforms.

Marketing Director Geoff Lyons said: "We are delighted with these numbers", putting the success down to "providing our readers with trusted, relevant, quality engaging content.

"Importantly, the consistency of our traffic means that we are delivering quality sticky audiences on a daily basis for our advertisers."

Irish Independent

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