HTC One includes ‘ultrapixel’ camera and built-in remote control, the company has announced.
On sale first in America and the UK, the HTC One is the Taiwanese company’s latest attempt to challenge Samsung and Apple in the highly competitive smartphone market. The One will be a flagship device that is expected to have just a few weeks to establish itself before Samsung unveils its much anticipated S4.
The device’s key features included an upgraded camera, called ‘ultrapixel’ that claims to capture significantly more light than its rivals, and the inclusion of a built-in remote control to operate TVs and other entertainment equipment.
The One also features an all-alumnium design, stereo speakers and an improved screen that offers 468 pixels per inch compared to the S3’s 306ppi. A new interface, called BlinkFeed, aims to integrate users’ news choices and social network feeds with the Android operating system.
Although HTC was an early beneficiary of the smartphone boom in the West, it has gradually seen its share eroded by stronger competition, especially from Samsung, which now leads the Android market it pioneered.
HTC recently said its first quarter revenues could tumble 17pc compared to the previous three months, worse than analysts had predicted.Profit margins have fallen to almost zero.
Analysts have previously said they doubt that 2013 will be a turnaround year for HTC as the power of its brand lags far behind Apple and Samsung.
Ben Wood, of analysts CCS Insight, said "The HTC One is another great-looking phone from the company. It ticks all the boxes for a market leading smartphone, but in today's highly competitive smartphone market, that alone may not be enough. I think the HTC One will get some great reviews but the secret to success will be getting it into the market quickly to get a jump on Samsung’s successor to the Galaxy S III, while going head to head with the recently launched Sony Xperia Z. HTC needs to find a way to make its new phone a credible candidate for consumers looking for an alternative to the iPhone as well positioning it as the best Android phone of 2013, a role the Samsung Galaxy S III secured in 2012."
By Matt Warman, Telegraph.co.uk