HTC launches new Desire Android handsets
New handsets run latest version of Android with improved media, maps and social networking.
HTC has unveiled two new Android phones promising up to 20pc better battery life and an enhanced version of the HTC Sense interface with improved mapping software, sound and multimedia capabilities.
A new website, HTCsense.com, will also allow users to manage information on their phone through their computer.
The two new handsets offer an enhanced version of the critically acclaimed Desire handset, which along with the Samsung Galaxy S has been among the best Android phones on the market since its launch.
The HD now features an 8mp camera which can shoot HD in 720p. HD footage can also be uploaded to the phone.
Faster booting times, down to approximately 12 seconds from 45 seconds also join more tightly integrated social networking features, including improved status update performance and face tagging on Facebook.
Both phones use new chips from Qualcomm which deliver improved power efficiency.
HTC says users will “easily be able to go the whole day without needing to charge”, although HTC CEO Peter Chou said the technology was not yet a breakthrough.
The company has also added an improved reader, including the Kobo bookstore for purchasing directly on the phone, and improved the maps on the phone to minimise the amount of time users need to spend downloading data, for instance while driving.
New security features will also allow users who have lost their phone to see its location online, and send a message to their handset, potentially offering a reward for its return.
Text messages can also be sent from the computer, using the phone’s number, and also archived like email.
In a bid to gain new customers, too, HTC has included a data transfer widget to make it easier for users to transfer their data and contacts from an older phone.
The new handsets are being launched at a time when HTC is also preparing for its new Windows 7 handsets to launch.
On Microsoft’s new platform, manufacturers such as HTC are not permitted to innovate around the interface as they are on Google’s open source Android operating system.
Mr Chou, however, promised significant hardware innovation on all platforms, and said that HTC gave them both “equal strategic priority”.