Home delivery customers of New York Times set to receive a surprise in the post
Home delivery customers of the New York Times are set to receive a unique gift as part of a new campaign.
The iconic US newspaper has joined forces with Google and will distribute more than one million 'virtual reality viewers' to homes over the next few weeks.
Subscribers will be given the Google 'Cardboard' viewer which retails at $25.
A Google Cardboard is a fold-out product that you can insert your smart phone into, meaning that it can be used as a virtual reality screen.
The device is compatible with several independent apps, meaning that the virtual reality concept can be enjoyed at home without handing over a large amount of cash.
Website Venture Beast reports that the first New York Times (NYT) virtual reality movie is called 'The Displaced.'
The NYT says that it 'captures the resilience of three extraordinary children uprooted by war.
To accompany the Google Cardboard viewer, the NYT has also developed a 'VR app', for both Android and iOS, in collaboration with virtual reality studio IM360.
This app will be available from 5th November.
For those without a Google Cardboard viewer, the VR app promises to offer an enhanced video experience
Versions of the movies will be made available online in 2D for those who don't have a Cardboard viewer to hand.