Thursday 22 June 2017

GoPro to cut staff in bid to boost profits

Gopro
Gopro

Gayathree Ganesan

GoPro estimated its first-quarter revenue at the top end of its previous forecast, and said it would cut about 270 jobs to reduce expenses in a bid to return to profitability in 2017.

Shares of the company, which had 1,552 employees as of December 31st, were up about 7pc at $7.89 (€7.35) in extended trading.

GoPro had previously forecast its revenue to be $190m to $210m for the quarter ended March 31st.

"We currently have no need to draw on our credit facility and we expect to be EBITDA positive for full-year 2017," Chief Financial Officer Brian McGee said in a statement.

"Actually, with where we are at, I think we will get to EBITDA positive ahead of the fourth-quarter (this year)", a GoPro executive told analysts on a conference call on Wednesday.

GoPro also said it expects to see double-digit revenue growth in 2017.

The company said it does not expect to restructure further in terms of job cuts this year to return to profitability.

The wearable action-camera maker has been struggling with slowing sales of its helmet- and body-mounted cameras as cheaper rivals emerge and smartphones feature increasingly advanced cameras.

GoPro has also been plagued by missteps: a delay in the launch of the Karma drone, production issues for the Karma and Hero5 camera once they launched in mid-September, and then a recall.

The job cuts come about three months after the company said it would cut about 15 percent of its workforce and shutter its entertainment business.

GoPro said it would incur charges of up to $10m in the first quarter related to the restructuring.

Reuters

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