Business Technology

Monday 22 September 2014

Google Trends visualises the world in search

Olivia Goldhill

Published 14/06/2013 | 16:00

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Google: visualising the world of search
Google: visualising the world of search

Google has made search data spellbinding with a visualisation of real-time search trends.

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The website is made up of brightly coloured squares, each typing out the latest Google search trend.

Each phrase, often written in a non-Latin alphabet, only fills the square for a few seconds before it is blocked out to make space for new terms.

The resulting compilation of quickly-moving topical phrases creates a snapshot of global interests.

Google announced late last month that the link to the full-screen colourful display would be included in the left hand side of Hot Searches, as part of their Trends page.

The page can be adjusted to show searches from different regions and the layout can display up to 25 searches at a time.

Google wrote in their official blog: "Use fullscreen mode in your browser for the biggest, purest eye candy."

The visualisation was released at the same time as the search giant announced a new-look Google Trends, which presents charts of the most-search actors, government bodies, tourist attractions and other items from more than 40 categories.

The charts use algorithms to show interest in real-world items, not just keywords, so mispellings or different terms for the same thing are grouped together into one search topic.

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