Google set to buy Teracent
Tuesday November 24 2009
GOOGLE, owner of the most-used internet search engine, agreed to buy Teracent to gain software that helps display advertisements better target web users.
Teracent's software selects elements of ads, such as images and colors, that can be optimized for users based on criteria such as geographic location and language, Google said on its blog. The acquisition will probably close this quarter, Google said. Terms weren't disclosed.
"This technology can help advertisers get better results from their display ad campaigns," Google said. Google has bought companies to build its display-ad business as it looks for growth beyond text-based ads that run next to search results.
The company paid $3.2bn last year for display-ad company DoubleClick, and said this month that it plans to buy mobile-display ad company AdMob for $750m. Teracent, founded in 2006, is based in San Mateo, California. (Reuters)
Irish Independent
