Although official sales figures have not yet been released by Google, Asustek executives gave an indication of the Nexus 7's burgeoning popularity following the company's third-quarter earnings conference yesterday.
Asustek Chief Financial Officer David Chang told The Wall Street Journal: “At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million,”
The seven-inch tablet launched to a warm critical reception in June and has generated a great deal of attention, but this is the clearest indication yet that it is selling well.
The number is still significantly lower than Apple's third-quarter sales of 14 million iPads - a 56% share of the market, according to figures from research firm Strategy Analytics.
Google is expanding its range of Nexus products in a bid to claim a greater share of the market, this week announcing the Nexus 10 tablet and Nexus 4 smartphone.
Ben Bryant, Telegraph.co.uk