Google+ hits 90 million users
Google+ has attracted more than 90 million sign-ups since launching in June 2011.
Larry Page, Google’s chief executive, announced the new number last night during the company’s quarterly earnings call.
He said: “With Google+, we’ve shipped on average a new feature every day since we launched in June. That’s more than 200 updates in total.
“I’m also pleased to announce that there are over 90 million Google+ users - well over double what I announced just a quarter ago on our earnings call. Engagement on Google+ is also growing tremendously. I have some amazing data to share there for the first time: Google+ users are very engaged with our products - over 60per cent of them engage daily, and over 80 per cent weekly.”
Despite revealing some engagement data, the company has crucially not revealed what percentage of the 90 million accounts are active.
Since launch, more than one million Google+ Pages have been created and in excess of 3.4 billion photographs shared on the site.
Facebook, which is 800 million members-strong, has more than six billion photos posted to its network every month and approximately 100 billion photos stored on its servers – making it the largest image-sharing platform in the world.
For the last six years Google has been consistently struggling to compete against Facebook and create a successful social product that can compete effectively for people’s time and personal data on the internet.
As a result of this, prior to Google+’s launch in June 2011, Page, in his first week of being the company’s new chief executive in April 2011, prioritised the company’s social media strategy by making employees’ bonuses dependent upon the success of all social products.
Twenty-five per cent of all Google employees’ annual bonuses were then tied to the success or failure of Google's social strategy in 2011.
Interestingly, in November last year, Nikesh Arora, Google’s chief business officer, denied that Google+ was a social network which competes with Facebook, despite having been launched by the search giant as a “new social project”.
He told The Telegraph: “Google+, for us, is not a social network.
“It is a platform which allows us to bring social elements into all the services and products that we offer. So you have seen YouTube come into Google+; you’ve seen Google+ with ‘direct connect’ go into our search business. We are trying to make sure we use social signals across all of our products... It’s not just about getting people together on one site and calling it a social network.”