Sunday 25 September 2016

Google Glass becomes Project Aura

Emma Clark

Published 17/09/2015 | 11:42

Google Glass
Google Glass

Google Glass will soon be called Project Aura and will fall under the remit of Alphabet. The project is also busy snapping up staff from Amazon.

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Google remains committed to Google Glass, but now it’s called Project Aura and is a part of the Alphabet element of the company.

The name change isn’t official just yet, but the Wall Street Journal reports that it’s a done deal. Project Aura is also recruiting new staff directly from Amazon, according to the report. Google is likely to make a formal announcement in the coming weeks.

The reported rename could cause some confusion. Google already has Project Ara, a modular smartphone, in development. You may want to read a news headline a second time just so you’re aware if it’s the modular phone or the glasses that you’re about to read about.

Google is yet to comment on this report.

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