Google buys Picnik.com
Search giant acquires the photo-editing website for 'an undisclosed sum'
Published 02/03/2010 | 16:12
Google has acquired the photo-editing website Picnik.com. The purchase, involving an undisclosed sum, sees the search giant further consolidate its move into the online photo market that began with Picasa.
Picnik has frequently been praised as one of the best online photo editors available, featuring in the Daily Telegraph here, and predates the current offerings from rivals such as Aviary and Photoshop.com.
It is distinctive primarily because of its integration with social networks. Users can edit their photos online, save their changes “in the cloud” and then share pictures immediately via Facebook or MySpace, for instance.
In a statement on Picnik’s blog, the company said “Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found.
Under the Google roof we'll reach more people than ever before, impacting more lives and making more photos more awesome”.
Google’s own blog said: "We're not announcing any significant changes to Picnik today, though we'll be working hard on integration and new features. As well, we'd like to continue supporting all existing Picnik partners."
Picnik currently offers a free basic service, and then charges for more advanced features. This is in line with Google’s current strategy for its Apps suite of online editing programmes.