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Wednesday 17 September 2014

Angry Birds hires new chief

Published 29/08/2014 | 15:16

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The Angry Birds game has been a huge hit
The Angry Birds game has been a huge hit

Finland's Rovio, the maker of the Angry Birds mobile game, said it has hired Pekka Rantala from beverage maker Hartwall to take over as its new chief executive by the beginning of next year.

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Current CEO Mikael Hed, son of board chairman Kaj Hed, will join the company's board of directors as well as take on the role of chairman at Rovio's animation studios.

Rantala, who is currently the CEO of Hartwall, earlier worked for 14 years for Nokia.

After scoring a global breakthrough with Angry Birds in which players use a slingshot to attack pigs who steal birds' eggs, Rovio has expanded the brand into an animated TV series and merchandising of toys and clothing.

But it has struggled to retain players and earnings halved last year due to investments in the animation business as well as stalling sales.

Rovio said several years ago it could go public in Hong Kong or New York, but has later said it was not planning an initial public offering any time soon

Reuters

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