Fitzgerald's Flashpoint aims to raise €2m
Published 23/04/2014 | 02:30
A FIRM headed by former Ireland rugby international Ciaran Fitzgerald, pictured, aims to raise €2m to take its new technology product global.
Online advertising technology company Flashpoint, chaired by the sports star, has opened a funding round to support the international roll-out of a product that offers advertisers a social media campaign management and optimisation platform.
Called Bionic, it allows advertising agencies to manage Facebook advertising campaigns on behalf of their clients, removing the need for third-party service providers.
Flashpoint chief executive Paul Ward said Bionic would unleash the true potential of online advertising at a fraction of the cost.
"Online advertising is complex and can be difficult to manage effectively," he said. "As it is a manual process, it is very time consuming and costly for advertising agencies to deliver successful campaigns for advertisers. We believe Bionic addresses this need and is unrivalled in its ability to deliver."
Flashpoint was established three years ago by a team of entrepreneurs.
Enterprise Ireland has already given financial backing to the firm and its technology, which claims to deliver up to 60pc savings on labour costs and significant improvement in advertising performance and purchasing power.