Sunday 22 October 2017

Fitbit buys smartwatch maker Pebble's software assets

A Fitbit employee on a treadmill at last year’s IFA in the German capital
A Fitbit employee on a treadmill at last year’s IFA in the German capital

Narottam Medhora

Wearable device maker Fitbit said it had bought smartwatch maker Pebble's software and intellectual property as it looks to strengthen its position in the wearables market.

Pebble, which began as a crowdfunded project in 2012 and raised more than $10m in a Kickstarter campaign, was one of the first companies to make smartwatches that used electronic ink displays and connected to smartphones.

The financial terms of the deal were not disclosed, although Bloomberg had earlier reported that it was valued at less than $40m.

Pebble will no longer produce or sell any of its smartwatches, according to the company's website.

The overall wearables market grew 3.1pc in the third quarter, with Fitbit's share accounting for 23pc of the overall market, according to research firm IDC.

Fitbit also said it would partner with Medtronic to allow patients with type 2 diabetes to monitor their glucose levels and physical activity data.

Fitbit's shares were up 1.1pc at $8.07 in morning trading.

Reuters

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