First iPad advert shown during Oscars
Published 08/03/2010 | 15:55
The first advert promoting Apple’s iPad device went live last night during the Oscars.
The 30-second advert takes the viewer on a whirlwind tour of all of the functions the hotly anticipated tablet style computer is capable of, to a soundtrack of The Blue Van’s 'There Goes My Love’.
The surprise spot advert launched after the news emerged last week that the iPad will go on sale in the US on April 3 and follow suit around the world on an unconfirmed date in ‘late April’.
British consumers will be able to buy both the Wi-Fi only and Wi-Fi and 3G versions of the device in late April, Apple confirmed. The launch date is slightly later than anticipated, but analysts have been warning that unspecified "manufacturing problems" could lead to some delays.
US shoppers will be able to buy the Wi-Fi only model on April 3, with the Wi-Fi and 3G model available later in the month. They can start pre-ordering the devices online and in-store from March 12.
Steve Jobs, Apple’s chief executive, had been spotted on the red carpet at the beginning of the Oscars service. The brief TV advert succinctly demonstrates the devices’ numerous capabilities. The iPad, which has a 10in touch-screen, can be used to browse the web, listen to music, and watch movies, as well as download apps and read electronic books, magazines and newspapers.
The iPad is something completely new,” said Jobs last week. “We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.”
Apple is yet to announce UK pricing for the range of devices, but the entry-level model will cost $499 in the United States. However, the Wi-Fi only, 16GB iPad is expected to be priced around £389 when it goes on sale in the UK, according to anonymous sources close to Apple and its partners.