Facebook users now get movie rentals
Facebook has launched a movie rental service in conjunction with Warner Bros.
The service, which launches in the US with The Dark Knight, allows Facebook users to exchange their credits or real money for a two day film rental.
Thirty Facebook credits or three dollars is how much each movie rental will cost during a 48-hour period.
Viewers are able to pause and resume the film during that time window, as well as use the full set of Facebook tools to interact with their friends about the film while watching it– including updating their status and post comments.
The pilot scheme, launched solely with Warner Bros, is only live in the US and no European launch date is known yet.
Thomas Gewecke, president of digital distribution at Warner Bros, said: "Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts."
The Dark Knight’s fan page on the social network has already attracted nearly four million ‘likes’ from enthusiastic users.
Warner Bros is the first movie studio to work with Facebook on the movie rental service. More are expected to follow suit in due course. And Warner Bros will add more titles for both rental and purchase over the next few months.
At the beginning of last year YouTube piloted a movie rental scheme in conjunction with the Sundance Film Festival. However, it has yet to go mainstream and generated low levels of consumer interest and revenues.