Sunday 26 October 2014

Facebook rolls out 'I'm a Voter' election feature worldwide

European elections among those targeted

Rhiannon Williams

Published 20/05/2014 | 14:01

FACEBOOK is to introduce versions of its 'I'm a Voter' election feature for its global audience ahead of numerous national elections.

The feature, which allows users to broadcast the fact they've voted in an election, was used by more than nine million Americans during the November 2012 presidential election.

The feature was available for voters in India as the world's largest democracy chose a new prime minister, Narendra Modi, in voting over recent weeks. Over 4 million Indian voters used the "I'm a Voter" button during the country's parliamentary elections, Facebook said.

For Facebook, this is another effort to integrate its services into the everyday life of people around the globe as it seeks to increase its number of users, particularly in emerging markets.

The button will appear for voters in the European Parliament and Colombian elections, and for citizens in South Korea, Indonesia, Sweden, Scotland, New Zealand, and Brazil later this year. It will also appear again for Americans, during November's midterm congressional elections.

By clicking the button, users broadcast their status as a voter to their network of friends, but do not reveal how their vote was cast.

Previewing the feature's worldwide roll-out, Facebook said it estimates nearly 400 million people will see the message in their news feeds this year - more than one third of its roughly 1.1 billion active users.

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