Sunday 22 October 2017

Facebook reaches milestone of one billion users

Peter Flanagan

Peter Flanagan

MORE than one billion people are using Facebook every month, the company claimed today.

Company founder Mark Zuckerberg had promised a “major announcement” on Thursday and has now confirmed that one seventh of the world’s population are on his social network.

“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,” he said.

“We are committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too,” he added.

Meanwhile the company is working to extract even more revenue out of its users and is believed to be experimenting with new advertising techniques that allow companies even greater access to user information.

As a way of “targeting” ads even more than had been done previously, the company is allowing businesses to push ads to certain users based on detail on their profile such as phone number, and email address.

The company is also testing a new product that will allow users to “promote” their own status updates if they are willing to pay for that privilege.

The move is being seen as another way for the company to monetise its users, with Facebook under pressure to deliver to shareholders since going public last May.

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