FACEBOOK has backed down on the use of videos depicting extreme violence including beheadings.
The social network said in future such videos will carry a warning and won't be shared with an underage.
However, the social network stopped short on an outright ban.
The move came after British Prime Minister David Cameron branded its policy as "irresponsible."
A spat broke out earlier this week over a clip showing a woman's decapitation.
Still, Facebook's new guidelines don't go as far as some critics had wanted.
Facebook said under new guidelines that videos depicting violence will carry a warning and can only be shared with an adult audience, otherwise they'll be removed by moderators.
“We will consider whether the person posting the content is sharing it responsibly, such as accompanying the video or image with a warning and sharing it with an age-appropriate audience,” the company said.
Facebook added that the video that had caused the original complaint, showing a woman being killed in Mexico, has been removed.
But it also said that in certain circumstances, graphic content was acceptable on the site.
“People turn to Facebook to share their experiences and to raise awareness about issues important to them,” it said.
“Sometimes, those experiences and issues involve graphic content that is of public interest or concern, such as human rights abuses, acts of terrorism, and other violence.
"When people share this type of graphic content, it is often to condemn it. If it is being shared for sadistic pleasure or to celebrate violence, Facebook removes it.”