Deliveroo fast-tracks orders thanks to real-time algorithm
Fast food delivery company Deliveroo says software changes will cut average delivery times in Ireland to just seven minutes - boosting the number of jobs dispatch riders can complete in an hour - and therefore earning power.
Deliveroo, whose bike-riding dispatchers are an increasingly familiar sight in Irish cities, says it has developed an algorithm based on predictive technology that helps evaluate the most efficient way of distributing orders based on the location of restaurants, riders and customers.
The technology means Deliveroo's more than 400 delivery riders can complete more deliveries per hour, and earn more cash without working extra hours, according to the company.
The new real-time dispatch algorithm, or "nerve centre", constantly looks at available riders and orders, then evaluates the most efficient way to dispatch them.
After assessing all possible dispatch solutions, the algorithm then picks the best one for rider, restaurant and customer.
The decision process has been based on machine-learning predictive models of when the food will be ready, how long every part of the delivery process will take and which rider has the best characteristics to fulfil that specific order based on distance, type of location and other factors.
"Deliveroo's technology is helping us to create the world's best food delivery service. Our new algorithm will continually refine itself, improving the experience for our Irish riders, restaurants and customers," Liam Keenan, general manager of Ireland at Deliveroo, said.
Deliveroo, which was founded in the UK in 2013, now has operations spread across 84 cities in a number of countries including the UK, Ireland, France, Germany, the Netherlands, Belgium, and Australia. The company officially launched in Dublin in 2015.