Thursday 23 March 2017

Dawn Meats targets 25pc increase in burger production for McDonald's

Michael Cogley

Michael Cogley

Richard Clinton of Dawn Meats, Nigel Maguire of McDonald’s Ireland, and Peter Roche of Dawn Meats mark the billionth burger produced at at Carroll’s Cross
Richard Clinton of Dawn Meats, Nigel Maguire of McDonald’s Ireland, and Peter Roche of Dawn Meats mark the billionth burger produced at at Carroll’s Cross

Dawn Meats is looking to increase its burger production for McDonald's by around 25pc as the company surpassed its billionth burger for the food giant during the week.

The increase would see Dawn producing an extra 100 million burgers a year, bringing its total annual burger count to around 500 million.

Dawn Meats group commercial director Richard Clinton outlined the firm's plans for increased production.

"We are delighted with the progress achieved with McDonald's to date and we are on target to achieve our ambition to produce one beef burger per year for every person in the EU.

"Active collaboration with McDonald's across a number of disciplines has resulted in the gains made to date and we look forward to further progress in the years ahead as the McDonald's global business grows," he said.

Mr Clinton's business sells cuts of 100pc Irish beef sourced from the Dawn Meats network as part of a €300m deal the firm signed in 2012.

McDonald's is the largest purchaser of Irish beef annually, hauling in around 40,000 tonnes per year. McDonald's major order means that one in five of every burgers sold at one of its outlets in Europe is from Ireland.

Dawn has also said it is monitoring the situation in regards to Brexit and has said it is looking to secure markets outside of Britain to help deal with a potential EU exit.

Earlier in the year Dawn boss Niall Browne said the company was exploring the US and Chinese markets.

Sunday Indo Business

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