'ONLINE selling is not for everyone," cautions Dan Loughlin. "Some traditional business owners prefer to be in the shop dealing with customers face to face.
"They don't want to have to run the huge logistical operation that comes as a result of volume sales, which includes picking, packing and distributing large numbers of items everyday," he explains.
BUT IT'S THE ONLINE MARKET THAT IS GAINING GROUND EVERY YEAR. THE FIRST MONDAY OF DECEMBER HAS, IN RECENT YEARS, BECOME KNOWN AS CYBER MONDAY, OR MEGA MONDAY. IT'S THE BUSIEST DAY OF THE YEAR FOR ONLINE SALES, AS SHOPPERS ORDER EARLY TO ENSURE CHRISTMAS DELIVERY.
WHILE FIGURES ARE HAZIER OVER IRISH SALES, IN THE UK OVER €600M WAS SPENT ONLINE ON MONDAY, DECEMBER 2, THIS YEAR -- THE EQUIVALENT OF €390,000 EVERY MINUTE OF THE DAY -- AS MORE THAN SEVEN MILLION TRANSACTIONS TOOK PLACE.
IT IS LIKELY TO BE THE BUSIEST DAY EVER FOR ONLINE SHOPPING, WITH HUNDREDS OF MILLIONS OF VISITS TO VIRTUAL STORES AS SHOPPERS USE THEIR LAST PAY CHEQUE BEFORE THE BIG DAY.