Saturday 28 February 2015

'Cyber Monday' sees surge in online sales

Published 03/12/2013 | 02:30

Employees package customer orders ahead of shipping at one of Inc.'s fulfillment centers in Rugeley, U.K., on Monday, Dec. 2, 2013. Online retailers in the U.K. are anticipating their busiest day as shoppers flush with end-of-month pay-checks seek Christmas deals on the Web. Photographer: Simon Dawson/Bloomberg
Boom time: Employees package customer orders ahead of shipping at one of Amazon's fulfillment centres in the UK yesterday.

Irish retailers experienced a surge in online sales yesterday, as 'Cyber Monday' saw tens of thousands log on to buy Christmas gifts.

"We already exceeded last year's Cyber Monday volume by lunchtime," said a spokesman for Harvey Norman, which held an online sale on its website yesterday.

"I've rarely seen this kind of web traffic."

Figures from Visa Europe indicate that there were over 500,000 online transactions in Ireland yesterday, with €39m being spent.

A large survey from online auction retailer found that 55pc of Irish people will shop online this Christmas and that more than one in five will use a smartphone to do so.

The eBay survey found that Irish people will spend an average of €512 on Christmas this year, with €296 per person spent on gifts.

However, other figures show that a large percentage of online shopping in Ireland occurs with foreign retailers, such as Amazon or European eBay traders.

Recent figures from the CSO show that the average household spends around 10pc of its €38,000 annual budget online. The biggest single category is groceries (20pc), followed by electricity and fuel (11pc), financial services (10pc) and clothes (7pc).

A recent survey (by iReach on behalf of AIB) on the topic found that less than two in five Irish companies had any aspiration to trade online. Asked why, 79pc said it wasn't "relevant" or that they could see "no opportunity" for an online element to their business.

The Government is currently offering €2,500 to 2,000 Irish small traders (via local enterprise boards) which can convincingly show that they're making an effort to become more eCommerce-friendly.

Irish Independent

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