Creator of the GIF says it is pronounced "Jif"
The creator of the GIF file format has sparked a lively debate on Twitter after announcing that it must be pronounced "Jif".
Steve Wilhite made the controversial declaration during an interview with the New York Times in the run up to the Webby Awards where he accepted a lifetime achievement award.
He said he was proud of his creation but remained annoyed that most people failed to get its name right.
"The Oxford English Dictionary accepts both pronunciations," he said. "They are wrong. It is a soft 'G,' pronounced 'jif.' End of story."
The announcement caused shock and outrage on Twitter, where users reacted with horror. "I refuse to accept this," said one, while another tweeted "My life has no meaning any more".
Commentator Caitlin Moran summed up the backlash: "Twitter quite obdurate you will prize "gif" out of our cold, dead three-second clip-looped hands."
The GIF, or Graphics Interchange Format, was invented in 1987 and is widely used on the internet.
One of the most famous GIFs is the dancing baby, from 1996.